Ambassador Program Guide

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How To Guide: Imagery

High-resolution imagery in clean, clinical environments. Showcase our products in action—whether it’s DryShield being used chairside, Sterisil cartridges in the operatory, or Solmetex recycling solutions integrated into the practice. Aim for polished, professional photography that highlights product functionality and supports a narrative of safety, innovation, and compliance.

Showcase:

Proper product installation or usage
Dental team members confidently using our solutions
Patient comfort and smooth workflow (when patient images are used, always ensure HIPAA compliance)

Things to Avoid

Cluttered or unprofessional environments. Avoid imagery with visible mess, unclear product focus, or lighting that makes the space feel dark or uninviting. Images should convey cleanliness, trust, and high standards of care.

Avoid:

Crowded countertops or tangled cords
Dim lighting or distracting wall décor
Products obscured or out of focus

Background

Use bright, clinical settings with natural or soft lighting. Clean cabinetry, neutral walls, or softly blurred backgrounds help keep the focus on the dental professional and product. Aim for images that reinforce credibility and confidence.

Recommended elements:

Clean treatment rooms
Organized sterilization areas
Well-lit setups with minimal visual noise

SOCIAL MEDIA CONDUCT AND BRAND ALIGNMENT

As a Sterisil Safe Water Ambassador, you represent our brand and values in the dental community. We ask that you maintain a professional social media presence that aligns with our commitment to patient safety and dental excellence.

Social Media Guidelines:

Keep your overall social media content professional and appropriate for a healthcare environment
Avoid posting content that could be considered controversial, divisive, or potentially offensive to patients or colleagues
Remember that current and potential patients may view your profile – consider how your content reflects on you as a dental professional
While we respect your right to personal expression, please be mindful that your association with Sterisil may lead others to connect your personal views with our brand

We understand you have a life outside of dentistry! We’re not asking you to change who you are – just to be thoughtful about maintaining the professional standards that make you an excellent healthcare provider.

If you’re unsure whether content aligns with the program, ask yourself:

Would I be comfortable if my patients or dental colleagues saw this?
Does this reflect the professionalism I bring to patient care?
Could this content be misinterpreted or cause unnecessary controversy?

Solmetex reserves the right to discontinue partnerships with ambassadors whose social media presence conflicts with our professional values or could negatively impact our brand reputation.

TERMS AND CONDITIONS

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE APPLYING TO OR PARTICIPATING IN THE STERISIL SAFE WATER AMBASSADOR PROGRAM (THE “PROGRAM”). BY APPLYING TO OR PARTICIPATING IN THE PROGRAM, YOU AGREE TO BE BOUND BY THESE TERMS AND CONDITIONS. Solmetex is the parent company of Sterisil and DryShield.

1. ELIGIBILITY

1.1 The Program is open to dental staff who:

Are at least 18 years of age
Live in the United States
Are currently employed at a dental practice that purchases Solmetex, Sterisil, or DryShield products
Meet the specific criteria outlined in the opportunity posting
Have the ability to use and provide feedback on our products in their workplace

1.2 Employees of Solmetex, affiliates, subsidiaries, advertising and promotion agencies, and their immediate family members are not eligible.

1.3 Solmetex reserves the right to verify eligibility and to adjudicate on any dispute at its sole discretion.

2. APPLICATION AND SELECTION

2.1 Application to the Program does not guarantee acceptance.

2.2 Solmetex retains sole discretion in selecting Program participants based on criteria including but not limited to professional experience, communication skills, workplace environment, and alignment with Solmetex/ Sterisil / DryShield brand values.

2.3 Solmetex reserves the right to reject any application or terminate participation at any time without providing a reason.

3. PROGRAM ACTIVITIES

3.1 Program participants may be asked to engage in various activities, including but not limited to:

Product testing and feedback
Written reviews and testimonials
Video content creation (demonstrations, testimonials, educational content)
Survey participation
Social media content creation and posting
Participation in case studies or success stories
Educational content development

3.2 Participation in any specific activity is voluntary, and participants may decline individual requests.

3.3 All deliverables, timelines, and expectations will be clearly communicated for each request.

4. COMPENSATION AND BENEFITS

4.1 Compensation and benefits that Program participants MAY receive include:

Gift cards
Branded merchandise and swag
Free product samples
Free educational opportunities and continuing education
Professional recognition and features
Early access to new products

4.2 All compensation and benefits are provided at Solmetex’s sole discretion based on participation level and quality of contributions.

4.3 Compensation details will be clearly communicated for each paid opportunity, including:

Specific deliverables required
Payment amount, form, and timeline
Tax implications (participants are responsible for reporting income as required by law)

4.4 No specific compensation or benefit is guaranteed to any participant.

5. CONTENT CREATION AND USAGE RIGHTS

5.1 By participating in the Program and creating content (including but not limited to written reviews, videos, photographs, social media posts, testimonials, and survey responses), participants grant Solmetex, and its affiliates a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform such content in connection with their business operations.

5.2 This license includes the right to:

Use participant’s name, likeness, voice, and professional credentials (unless otherwise noted during the submission process)
Edit, crop, modify, or adapt content as deemed appropriate
Use content across all marketing and educational channels including but not limited to social media, websites, email marketing, print materials, advertisements, trade shows, and educational materials
Create derivative works based on the content

5.3 Participants represent and warrant that:

All content is original, or they have obtained all necessary permissions
Content does not infringe on any third-party rights
They have the authority to grant the licenses contained herein
All statements about products are truthful and based on their actual experience

5.4 For content created in exchange for compensation, additional usage terms may apply but will not be more restrictive than those outlined in this section.

6.1 Program participants are expected to maintain a professional online presence that aligns with healthcare industry standards and Solmetex’s values.

6.2 Social Media Guidelines:

Maintain professional and appropriate content suitable for a healthcare environment
Avoid posting controversial, divisive, or potentially offensive content
Consider how personal content reflects on professional credibility
Include appropriate disclosures, as required, when posting about Sterisil products (e.g., #SterisilAmbassador, #ad, #sponsored)
Comply with all FTC guidelines regarding material connections and endorsements

6.3 All content created for the Program must:

Be truthful and based on actual experience with products
Comply with applicable laws and regulations
Not contain false, misleading, or exaggerated claims
Not contain content that is defamatory, obscene, discriminatory, or offensive
Follow Solmetex’s brand guidelines (provided upon acceptance)

6.4 Solmetex reserves the right to discontinue partnerships with participants whose conduct or content conflicts with professional healthcare standards or could negatively impact brand reputation.

7. PROGRAM MODIFICATIONS AND TERMINATION

7.1 Solmetex reserves the right to modify, suspend, or terminate the Program at any time, with or without notice.

7.2 Program terms, benefits, and requirements may be changed at Solmetex’s discretion. Participants will be notified of material changes.

7.3 Individual participation may be terminated by either party at any time, for any reason, without prior notice.

7.4 Reasons for termination may include, but are not limited to:

Violation of these Terms and Conditions
Failure to meet program requirements or quality standards
Employment termination from an eligible dental practice
Conduct that reflects negatively on Solmetex or the dental profession
Misrepresentation of products or false claims
Breach of confidentiality obligations

7.5 Upon termination, participants agree to:

Cease representing themselves as Sterisil ambassadors
Return any unreturned products if requested
Continue to honor confidentiality obligations
Maintain existing content licenses granted to Sterisil

8. CONFIDENTIALITY

8.1 Participants may receive confidential information including but not limited to:

Unreleased product information
Marketing strategies and campaigns
Business operations and competitive information
Other proprietary information

8.2 Participants agree to maintain strict confidentiality of such information and not disclose it to any third party without Solmetex’s prior written consent.

8.3 Confidentiality obligations survive termination of Program participation.

9. INDEPENDENT CONTRACTOR RELATIONSHIP

9.1 Program participants are independent contractors and not employees, agents, or representatives of Solmetex.

9.2 No employment relationship, partnership, or joint venture is created by participation in the Program.

9.3 Participants are responsible for their own tax obligations related to any compensation received.

10. DISCLAIMERS AND LIMITATIONS OF LIABILITY

10.1 THE PROGRAM IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED.

10.2 Solmetex MAKES NO REPRESENTATIONS OR WARRANTIES REGARDING THE PROGRAM, PRODUCTS, OR ANY BENEFITS PROVIDED.

10.3 TO THE MAXIMUM EXTENT PERMITTED BY LAW, SOLMETEX SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES ARISING FROM PROGRAM PARTICIPATION.

10.4 Solmetex’s TOTAL LIABILITY SHALL NOT EXCEED THE VALUE OF COMPENSATION OR BENEFITS ACTUALLY RECEIVED BY THE PARTICIPANT.

11. INDEMNIFICATION

11.1 Participants agree to indemnify, defend, and hold harmless Solmetex, its affiliates, officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses arising from:

Participation in the Program
Violation of these Terms and Conditions
Content created by the participant
Any breach of representations or warranties made herein

12. PRIVACY

12.1 Solmetex will handle personal information in accordance with its Privacy Policy, available at solmetex.com/privacy.

12.2 By participating, you consent to the collection, use, and disclosure of personal information as described in the Privacy Policy and these Terms.

13. GOVERNING LAW AND DISPUTE RESOLUTION

13.1 These Terms and Conditions are governed by the laws of Massachusetts, without regard to conflict of law principles.

13.2 Any disputes arising from the Program shall be resolved through binding arbitration in Massachusetts in accordance with the American Arbitration Association rules.

13.3 Each party shall bear their own costs and attorney’s fees unless otherwise awarded by the arbitrator.

14. GENERAL PROVISIONS

14.1 These Terms and Conditions constitute the entire agreement regarding the Program and supersede all prior communications.

14.2 If any provision is found invalid or unenforceable, the remaining provisions remain in full force and effect.

14.3 Failure to enforce any provision does not constitute a waiver of that provision.

14.4 These Terms may only be modified in writing by SOLMETEX.

14.5 The Program is void where prohibited by law.

14.6 Headings are for convenience only and do not affect interpretation.

By applying to participate in the Program, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.

Last Updated: 05/01/2025